Branding is the most important problem of Lorestan saffron export
Deputy of Plant Production Improvement of Lorestan Agricultural Jihad Organization said: Branding is the most important problem of saffron export in the province.
Genghis Ebrahimi stated: Lorestan has a lot of capacity in the production of saffron, but currently the lack of processing and packaging industries is the most important problem facing the export of this product.
He continued: the saffron product of the province has a unique aroma, taste and quality that has made it competitive with reputable brands being sold in the country.
Ebrahimi added: Currently, branding and packaging is the most important problem in saffron exports.
The Deputy Minister of Crop Production Improvement of Lorestan Jihad Agricultural Organization pointed out: Of course, the area under saffron cultivation is also low in the province, and this has caused a large percentage of this product to be consumed in Lorestan.
He added: The Jihad Agricultural Organization of the province has taken good action to encourage Lorestani farmers to cultivate saffron, and fortunately in recent years, its cultivation has been well received.
Ebrahimi said: saffron can be a good crop for farmers because the suitable climate of this province has caused this crop to need minimal irrigation during the planting season.
Get Social