competition in the international market saffron is out of control

According to director – general of the Development Fund saffron not only Afghanistan but 30 country in the world to the production of saffron , and in the coming years as uncontrollable facing an international competition .
Isna news agency reported , Ali , he said, adding that the brand in two areas can be considered , stated : One effect on exports to the brand is that some companies due to the continued presence and familiarity with the global market could find its place every day and to promote a lot more work .
He went on to say : ” If we want to export, we have to continue to work in the field of branding , but unfortunately less productive units in this category .
 said today that the country’s many problems with the economic recession in the market , including if the development of non – petroleum exports is based on the brand and persuasive arguments and also the same conditions rival units for the Iranian foreign manufacturers can provide , in addition to the way out of recession , the development of the service and creating value – added to the country .
Development Fund, saffron, pointing out that the expected today consumer goods bought with high quality of Iranian society , said a high level of expectation and Iranian goods compared with similar foreign goods and in some areas, such as food, have to provide the customer’s needs .
He went on to say : dairy products in the country and production would be exported high quality control , but due to financial costs much like insurance, tax and banking facilities expensive competitive atmosphere of them and are still exporter .
He noted : Today goods produced in the country , which is similar to the European goods and fully comply with the required standards , but unfortunately it wasn’t good enough beds and allow the competitiveness of them .
 also pointed out that branding , according to the cargo immune to the abuse , said : “ Today, many goods by lack of attention to the problem of brand with abuse of its trade name , officials have faced , of course, the judiciary and the country’s entrepreneurship to deal with this issue .
Development Fund, saffron continued, for example, saffron not only in Afghanistan but 30 countries saffron production on that in the future, uncontrollable face to face with an international competition .
He added : ” If today of seeking to promote technology, marketing میان‌مدت programs , and also the strengthening of brands we enter a competition with these countries, and still have the saffron market or to the problem of competition .
 , stressing that due to the efforts made , but still work to compete with foreign goods , underlined the importance of brand awareness of businessmen and its impact on the international markets several conventions in this field held across the country, despite the noise of the initial failed to work and only the managers of Khurasan industries have applied in a row in a conference call with most of the top professors .
He added that the formation of a permanent secretariat, one of the strengths of the managers of Khurasan industries was of great help to create high value – added through the attention to the brand and development .