Saffron prevent price volatility branding
Chairman of Saffron Mashhad Exporters Association said the lack of stability and volatility in the market price of saffron obstacle to the formation of a reputable brand for Iranian saffron.
Gholam Reza Miri in an interview with Iranian Students News Agency (ISNA) – Khorasan region, on how branding the products Saffron also said there are many factors to this problem, but the lack of price stability in the market and its volatility factor of the formation of a the brand is valid.
Saffron Exporters Union Chairman Mashhad necessary to enter any product as a product brand in other countries, price stability and added: When we fail at some point domestic seller and the buyer in terms of price stability and keeps its commitments we make is natural we can determine that the position in markets in Europe and aim for.
Stating that this year had saffron production, said 240 tons of saffron is produced in Khorasan Razavi which has faced a significant increase compared to last year.
He pointed out that saffron production in Iran is about 180 to 210 tons last year, said the amount of 74 thousand hectares of land of Khorasan Razavi Saffron Saffron is obtained.
Miri said in South Khorasan saffron production rose to about 310 tons, but the volume of exports in the customs system configurations do not have exact information.
Saffron Saffron Exporters Union Chairman of Mashhad on the market situation as he said: raise the price of saffron in the market due to the harvest and the end of the pre-harvest season, it happened that about one million and 500 thousand dollars adjustment of prices was.
He said that after the harvest of saffron was no ground for rising prices, he said, considering that 20 days have passed from the saffron harvest and increased production of decline in exports due to the increase in prices was observed and shut down the market of Europe’s what happened.
Miri stressed that there is no reason to increase the price of saffron in the market, said: Unfortunately, with the arrival of speculators and hoarding by their saffron per kilo of saffron in three days, one million and 500 thousand dollars is a price increase.
President of the Union of Saffron Mashhad traders said foreign buyers reduced their orders and market completely engulfed in recession, and that this situation can not be determined how long it will continue.
He said the price increases caused by speculators in markets inside and outside with recession and low demand be met, said the bulk of Iranian saffron exports to Saudi Arabia and its break with the saffron can be effective on the market, but the Saudi need buy directly from saffron as saffron Iran from neighboring countries will provide.
He said at this point that the order is taken from foreign countries, providing these products and businesses were damaged around one million and 500 thousand dollars, whether in such circumstances can also have a lasting presence in the foreign market?
Miri stressed that the expected presence in the European markets for sustainable improper expectations, said infrastructure must be provided, because of the necessary infrastructure for the arrival of the brand in the target countries, and hope by removing the government’s ban trauma to and the export support is conducted.
Saffron Saffron Exporters Union Chairman of Mashhad on innovations also said that the Iranian people and the old traditional ways of saffron used for some of their problems from their drug use.
Stating that many products of saffron is produced, said: Powdered saffron cake, candy, saffron, etc. There’s also looking to produce pharmaceutical universities and research centers of this product.
Miri stressed that the saffron that we export to the world not only oral administration, said the industrial use in various industries, pharmaceuticals, cosmetics, paint and … that if excessive increase in the price of saffron is continuing its customers we would lose because they can not come to fluctuating prices and the prices of all its products are changing every day.
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