Persian saffron and lack of brand
The importance of saffron in Iran is due to various aspects such as the lack of water in comparison with other agricultural products, the creation of jobs and the prevention of migration of villagers, as well as more than 400 thousand people. Currently, Iran has about 230 tons of global production of this product. Iran’s saffron exports account for 70% of the total export value of this product in the whole world, 2.6% of the total value of Iranian agricultural exports and one percent of the total value of non-oil exports of the country in recent years, and this important spice, as an important export product Agriculture has a high value in the country.
As the owners of this product say, today attention is focused on the packaging and grading of the product produced in the domestic and foreign markets, and it is necessary to identify the factors affecting the packaging of saffron, and their problems and deficiencies have also been identified and abandoned, as some international intermediaries It sells saffron to some of the Gulf countries (mainly the UAE) or European countries (mainly Spain), and after packaging, it delivers it to world markets and earns a great deal of value.
In this regard, researchers from the University of Tarbiathehidiriyah have conducted research in which factors affecting the export of saffron with emphasis on brand and packaging have been studied.
To accomplish this study, the researchers prepared a specialized questionnaire in which 36 sub criteria were considered in three main groups: production, export, and processing. The questionnaire was then placed at the disposal of technical experts in the field of saffron in order to obtain the data needed for research. These data were then analyzed using scientific methods.
Based on the results obtained from this research, processing, export and production ranked first to third in terms of importance of impact on the value of saffron. Also, the most important criterion influencing processing, lack of national brand (lack of brand), the most important factor influencing export, saffron fraud and the most important measure affecting the amount of production, individual work of saffron (lack of appropriate cooperative companies) were introduced.
In this regard, Fatemeh Rastgaripour, Assistant Professor of Agricultural Economics and Research Associate at Saffron Research Institute of Torbat-e-Hadiriyya University and his colleague, said: “Saffron revenue is among the highest in agricultural products and it can be said that saffron is one of the most important export products of Iran, which according to the amount of production , It has a lot to do with other competitors, but in this section the country receives less foreign exchange earnings.
The results of our study showed that the most important and influential factor affecting saffron valuation was processing that was investigated in two packaging and brand groups. In the process of processing, it is important that some items, such as the registration of a national brand, symbolize and recognize Iran’s saffron in international societies. ”
“It is also important in saffron packaging, compliance with global standards, packaging, customer satisfaction, and customer style design. In saffron products, we can say that using knowledge companies and research projects in government departments And private can produce valuable products and multiply the value of saffron ”
According to the findings of this research, another sub-area of ​​processing, promotion and participation in international scenes, which many experts and specialist experts have emphasized on it, believe that unless a product of Iran’s saffron is introduced to the world, there will be no profits. . In this regard, such factors as lack of coherent organization in the purchase, sale, distribution and packaging, unknown characteristics and saffron processing for the people of the world, the lack of skilled and educated workforce in the field of production and marketing, and the presence of barriers to the entry of all types of machines and materials They are also effective in processing and packaging (reducing processing costs). ”
“The second indicator is the small amount of saffron exports, among which are the following indicators, cheating and exploitation of profitable individuals in the export sector,” Salamatpour and his research colleagues said. In the export sector, this criterion is one of the most challenging factors. Accordingly, the elimination of unauthorized dealers and exporters and the prevention of low-quality exports, as well as the targeting of export markets and investment in new markets, as well as the knowledge of domestic and international supply and demand markets, are definitely Economic prosperity in Saffron Exchanges. ”
According to the researchers who conducted the research, “The third indicator influences the value of saffron, production. Perhaps this sector is less important than the processing and exporting sectors, but neglecting production causes some problems, such as the smuggle of saffron onions into other countries, and the individual work of saffron because of the shortage of cooperative companies, as well as the unwillingness of farmers to produce and thus reduce The area under which it grows and the production is reduced. ”
The researchers have presented some suggestions to overcome the problems. According to them, government policies should be designed in line with the competitiveness of this product, and the use of the right methods of mechanized cultivation and planning should replace traditional practices.
Also, according to their suggestion, the government should reduce the cost of processing and to create a national brand of saffron, monitor saffron fraud and remove brokers, use of the right methods of mechanized cultivation and the formation of cooperatives of saffron, and create a coherent organization of the purchase, distribution and packaging of saffron. Steps Important to take
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