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Red gold (saffron) is not a luxury item

The head of the National Saffron Council criticized the officials’ inattention to saffron production to the market and export in recent years, saying: Saffron is not a luxury product and the view of this product as a super-strategic commodity for the country should be changed.

Gholamhossein Shafei – President of the Iranian Chamber of Commerce said: Saffron production has increased in recent years and the area under cultivation in the country has increased, but the problem is that the efficiency of saffron production in Iran compared to other countries is much lower Of course, the Ministry of Jihad for Agriculture has taken measures in this regard.

He added: The solution to the problem of saffron production is the implementation of a comprehensive saffron plan, which was approved many years ago but was not mandatory, and it seems that the main problem in implementing this plan is the budget, which has plagued the officials.

Shafei continued: The comprehensive plan of saffron can increase production productivity and be implemented in the country as soon as possible and help the quantitative and qualitative production of this strategic product.

The chairman of the National Saffron Council said: One of the problems in saffron production is the development of its cultivation in all regions of the country, while saffron in the water crisis that has already occurred in the country as a product that can grow in water shortage conditions. It should be developed in low water and low rainfall areas.

Regarding the problems of saffron exports, Shafei said: In the global saffron market, we are facing new competitors who work more principled and scientifically than Iran, but we must be able to maintain the Iranian saffron market in the international arena, branding saffron that has been neglected more than before. Let’s pay attention.

The head of the Iranian Chamber of Commerce, stating that in recent years no effort has been made to stabilize Iranian saffron in world markets, said: Another problem of saffron exports is that we can not deliver our product directly to consumers, and in this way the most Iranian saffron exports. It is done through intermediaries who export it in their own name to other countries and end consumers.

He added: The National Saffron Council has made proposals in this regard. With the cooperation of the Parliamentary Agriculture Commission, we hope to introduce the national brand of Iranian saffron and connect our production directly to the final consumer, in which case the added value will be multiplied by Iran and exporters. Saffron becomes.

Shafei stated: Another problem in the saffron market is not paying attention to conversion industries. While in international departments we always see the unveiling of achievements and products of two major Iranian products (saffron and pomegranate).