The process of saffron export in Iran is weak
The head of the National Saffron Council of Iran said: 85% of Iranian saffron is exported, but the process of saffron export in Iran is weak and demands that today Iranian saffron be sold at higher prices in world markets to earn more currency.
The head of Birjand Chamber of Commerce, emphasizing that the National Saffron Council always defends the rights of farmers and on the other hand tries to get this strategic product to the consumer with appropriate quality and price, said: we should try to implement any plan that is implemented In order to achieve a resilient economy, generate more revenue from this strategic product and productive employment so that we can move towards branding and positioning.
Mohsen Ehtesham, emphasizing on managing the saffron export process, said: We must move towards the saffron value added chain and, in addition to eliminating the problems of planting, harvesting and harvesting saffron, packing and branding this product, which has taken good measures in recent years. Is to pay attention.
Ehtesham, noting that 95% of the world’s saffron is produced in Iran, said: Unfortunately, buyers of Iranian saffron abroad determine the price of this product.
He said that despite the good measures that have been taken in the discussion of saffron, but we are still weak in saffron technology, said: in the discussion of saffron marketing, we must move in the direction of creating economic empowerment enterprises and diversify saffron to Supply to the consumer.
The head of the National Saffron Council of Iran said: We must develop a market and marketing strategy as a roadmap for entering global markets.
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